Fusing vibrant colour with luxury textures, Huda Beauty's Ube collection dreams up bold, unique shades that suit every skin tone. Inspired by the by the rich hues of its namesake ' a purple yam native to the Philippines ' Huda Beauty's Ube range features an array of high-performing lipsticks, eyeshadows and blushes designed to elevate your look with the warmth and elegance of the renowned purple tone.