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SITRE

Born in Copenhagen from a desire for a more honest and inclusive approach to intimacy, Sitre places care, confidence and connection at the heart of sexual wellness. Founded by Cecilie Hjelmager and Julie Herskin, the brand creates intimate care that feels thoughtful rather than clinical, pairing skin-conscious formulas with refreshingly open conversation. From pH-balanced gels and nourishing oils to massage and body care, each Sitre essential is designed to support pleasure while respecting the skin, helping intimacy feel like a natural and positive part of everyday wellbeing.

Sitre

DISCOVER SITRE

INTIMACY, REFRAMED

Sitre began when founders Cecilie Hjelmager and Julie Herskin found the intimacy category caught between outdated stereotypes and an overly clinical approach. Believing that pleasure, connection and confidence deserve the same consideration as any other area of wellbeing, they set out to create a brand that makes intimate care feel more honest, approachable and relevant to real life. 

WHERE CARE MEETS PLEASURE

The idea? Intimate essentials should care for the skin as thoughtfully as they elevate the moment. Developed with experts in Denmark, Sitre’s vegan, pH-balanced and dermatologically tested formulas are made with sensitive areas in mind. From silky gels and nourishing oils to massage candles and gentle body care, the collection brings skin care principles into every intimate ritual. 

MADE FOR EVERY BODY

Rejecting the idea that intimacy looks or feels the same for everyone, Sitre creates products and shares stories for different bodies, identities and relationships. By making the conversation more open and the formulas more considered, the brand brings intimacy into the wider wellbeing space without shame, judgement or outdated expectations.