Milk Makeup Hydro Grip Primer - 30ml

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£29.50

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Image 2 - Split view of a face showing matte versus shiny skin reading DEWY FINISH BEFORE Hydro Grip Primer AFTER Hydro Grip Primer. Image 3 - Green translucent primer pump bottle wrapped in an aloe vera leaf reading MILK MAKEUP HYDRO. Image 4 - Infographic displaying consumer study statistics with text HYDRO GRIP PRIMER 12 HOUR HOLD ALL-DAY HYDRATION. Image 5 - A person applies clear gel to their cheek alongside the promotional text GRIPPY NOT STICKY. Image 6 - Bottle of green makeup primer wrapped by a blue sticky hand toy reading Get A Grip Milk Makeup Hydro Tiktok Viral.

With community and self-expression at the heart of every product, Milk Makeup transforms skin-loving ingredients into effective formulas. Born out of Milk Studios (a creative hub in downtown New York) the brand dreams up beauty essentials that are easy to use, multi-functional and encourage creativity. Meet the Hydro Grip Primer (45ml), a multitasking base staple that hydrates skin *and* locks in your look for the long run.

Milk Makeup's Hydro Grip Primer (45ml) boasts a silky gel formula that gives your look real staying power while remaining invisible against the skin.

This green-tinted primer glides on smoothly to form a layer that locks make up in place for up to 12 hours while granting a natural, dewy finish. Our favourite part? The formula is enriched with nourishing aloe water, hyaluronic acid, niacinamide *and* blue agave extract (hello hydration...) to deliver good-to-skin benefits at the same time. If you want our review, we think this make up multitasker has us in its clutches for good...

Pump 1-2 shot(s) of primer on the back of your hand. Blend a thin layer onto clean skin before make up application. Allow formula one minute to fully absorb to activate grip for all-day hold. Layer foundation and other make up on top for smoother application that lasts all day, or wear alone for fresh-faced, glassy skin.